Rugby Australia wants guarantees more Wallabies, Wallaroos, Super Rugby and Super W games air on free-to-air television – in stark contrast to other sports.
Rugby Australia has split with all other major sporting administrators, calling for government intervention to ensure more Wallabies, Wallaroos and Super Rugby matches run on the free-to-air broadcasters’ primary channels.as “unfairly anti-competitive”, “unreasonable” and inappropriate”, Rugby Australia chairman Hamish McLennan – a former chief executive of the Ten Network – says the current regime has been a boon for sporting bodies.
“We’ve got a Lions series and Rugby World Cup coming up this year and in 2027 and 2029. It’s critical we get the combination right for the men and women,” he said., but Rugby Australia had a different view. COMPPS wrote that media rights were the single most important revenue stream for sports and the anti-siphoning list was restricting that.. “Simply put, without sport, there would be no Free TV services,” it wrote.
Rugby Australia’s submission, signed by chief executive Andy Marinos, calls for “maximum possible exposure” of key sporting events that “instil national pride and inspire all Australians to watch and participate in sport”.“Free-to-air coverage on broadcast television will continue to remain relevant in achieving this key objective,” Mr Marinos wrote.
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