After three decades, McDonald's restaurants are closing their doors in Russia, marking the end of an era that saw closer ties between Moscow and the West.
A motto on the app's home page read: "Some things are changing, but stable work is here to stay."
Peter Gabrielsson, a professor of international marketing at Finland's University of Vaasa, said it took decades to build a brand, and the new launch would be crucial for the new chain's future success.
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