Rebranded former McDonald's outlets in Russia have reopened after the fast food giant ceased to operate in the country. 9News
, hundreds of people streamed into its famous former outlet on Moscow's Pushkin Square as the restaurant reopened yesterday under a Russian owner and a new name.
Two months later, McDonald's decided to leave Russia altogether and sold its 850 restaurants to Alexander Govor, who held licences for 25 franchises in Siberia.Rebranded former McDonald's outlets in Russia have reopened after the fast food giant ceased to operate in the country. The logo is different, but still evokes the golden arches: a circle and two yellow oblongs - representing a beef patty and french fries - configured into a stylised M.
The crowd at the Pushkin Square outlet, however sizable and lively, was no match for the turnout for the McDonald's opening in 1990, when people waited in line for hours. At that time, McDonald's had psychological and political resonance beyond hamburgers.
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