David Cameron's fashion designer wife Samantha Cameron gets candid about mum juggle and the realities of raising children in Downing Street in this HELLO! exclusive…
We may earn a commission for products purchased through links in this article Our one-time first lady knows a thing or two about pressure March 07, 2022 - 07:36 GMT Sharnaz Shahid David Cameron's fashion designer wife in this HELLO! exclusive… Fashion designer, style icon and mother Samantha Cameron has risen to the top of her profession while raising her children with her husband, former Conservative prime minister David Cameron.
We try to have as much structure and routine, certainly during the week - as much as we possibly can. Luckily, I am quite an organised person so that works well. I think you just have to accept that you can't do everything. You can't go out every night and look after the children and be in quite an intense job - something has to give.
Florence arriving was actually a great thing because you're in the bubble of being a new mum and having a baby again - all the excitement around that. I think that insulates and protects you from the shock of suddenly being in the public eye. It meant that I had a bit of time to adjust before I was expected to do too much. She literally arrived as we moved into Downing Street. It gave me a chance to work out how I wanted to live and work there before I had to go out to do things in public.
One of the other barriers is that I'm the only designer in the business. I have an amazing production team, an incredible pattern cutter and graphic designer but in terms of designing the collection, I'm the only one. It is very challenging to carve out time to design the prints and the collection while also overseeing the business and the marketing. I have to be very organised and keep calm to ensure I am getting through it all without becoming overwhelmed.
What did you dream of doing when you were a little girl? Was it always fashion? When I was a child, my aunt worked for Jasper Conran and my mum's best friend was Bruce Oldfield, so we got to wear their samples as teenagers. I used to make my own clothes and loved browsing through September Vogue – I just loved all the textures and colours - I have always loved fabric.
And how are you raising your children to be feminists? I have a very entrepreneurial mother and four sisters, so my children are lucky to be surrounded by lots of strong women. One of the positive elements of being a working mother is your children can see you contributing financially to the family and being very independent and in control of your career.
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