Samsung criticised for 'unrealistic' ad which features woman running through city streets alone at 2am
Samsung has replied to some of the comments on social media saying: "We can assure you that the meaning for this advert is for all Galaxy customers/viewers to achieve their health and wellness goals on their own schedules".But one of the main things that Esther Newman points out is that the lead character is running with headphones on.
"Wearing headphones is a contentious point. Most women runners I know don't wear headphones, and that's during the day, because they are concerned about their safety."She is keen to point out that her contributors believe "it's a very, very small portion of blokes who make us feel unsafe" but suggests advertisers should focus their attention on how men can make female runners feel more at ease.
They said: "The implication seems to be that a woman has the luxury of this type of freedom with her safety, but sadly this is not the current reality."
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