Samsung ad featuring woman running alone at 2am criticised as ‘naive’

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Samsung ad featuring woman running alone at 2am criticised as ‘naive’
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Reclaim These Streets joins running groups in calling ad insensitive ‘especially in light of Ashling Murphy’

, the co-founder of Reclaim These Streets, said the ad was “completely and utterly tone deaf, especially in light of Ashling Murphy”.for Samsung. It isn’t safe for us to run at night and the last thing I want is for anyone to violate our space while we are trying to exercise. It’s almost laughable how bad this ad lands,” she said.

“It can be triggering for women watching this advert and then having to come to terms with what is actually happening in reality to women in this country.” “My first reaction was to laugh. The ad is completely unrealistic and totally blinkered,” says Esther Newman, the editor of“We have worked for years on the issues of women’s safety when it comes to running and the vast majority of women in our audience have felt unsafe whilst running, from heckling to actual abuse. We know that women often think about stopping running because of this,” says Newman.

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