The Samsung Galaxy S25 series, powered by a new Snapdragon 8 Elite for Galaxy chip, pushes the boundaries of mobile AI with features like human-like AI agents, advanced AI select, and AI-powered call recording and audio editing. The series also boasts a slimmer design and rounded corners, particularly on the S25 Ultra.
Samsung reignited the smartphone AI race last year with the launch of Galaxy AI in its S24 series, a full 10 months ahead of Apple. Nathan Rigger, head of product for mobile at Samsung Australia, shared with 9News the impressive adoption rate of AI in Australia. 'Interestingly here in Australia, our usage is around 70 per cent and continues to grow month on month,' he said.
'About one in 10 Australians use Galaxy AI on a daily basis to make their lives easier, to give them the information they need when they need it.'Apple eventually followed suit with its own AI software, Apple Intelligence, launching in Australia just over a month ago. Samsung's newest flagship, the Galaxy S25 series, boasts a powerful Snapdragon 8 Elite for Galaxy chip, custom-built for Samsung and featuring performance boosts exceeding 30 per cent across processing, graphics, and neural processing – crucial for AI capabilities. 'We're thrilled to launch the new Galaxy S25 series, with a new look – inside and out,' said Eric Chou, head of mobile experience at Samsung Electronics Australia. 'The S25 series has next-level Galaxy AI capabilities, powered by One UI 7, making it our most intelligent smartphone yet. 'Our research reveals demand for mobile AI is quickly rising; and the S25 series aims to exceed that consumer expectation. 'The Galaxy S25 series and evolution of Galaxy AI will create effortless and intuitive experiences, via human-like AI agents which learn and analyse user patterns and context, to provide seamless and personalised actions or insights.'Underpinning Samsung's smartphones is always the Android operating system, built by Google and customized for Samsung devices. With the S25, Samsung appears to be working closer than ever with Google through its latest operating system updates, as well as incorporating Google's powerful AI features. The S25 allows users to activate a 'human-like AI agent' by pressing the side button. This agent is, in fact, Google's Gemini, enabling strong natural language interaction with AI. You can ask multiple things in a single command that may span several apps. For example, you can ask it to set an alarm and start navigation to a location, and both commands will be initiated and completed without any additional interaction. Samsung has also added its own AI features. AI select takes the 'circle to search' functionality to a new level. Select any feature on your screen, and AI will determine and suggest your next action. If you're reading a website for an event and the date and time are on screen, use AI select to highlight that text, and you can almost instantly create a calendar event from it. There are also features similar to those Apple launched with iOS 18 and Apple Intelligence. Call recording allows you to record phone calls, with all parties on the call informed via a voice prompt, enabling you to get a summary or transcript of the call afterward. The Now Bar mimics Apple's Live Activities, meaning if you have an Uber arriving or are mid-navigation, the progress can appear on your lock screen and notification bar, along with sports scores, timers, and step counting. The Audio Eraser feature uses AI to separate background noise, music, voice, animals, and more on a single video, allowing you to mix them to a new level to enhance a single part like voice. It's a remarkable feature that might not be for everyone, but many will love it. Physically, these are the slimmest S series Samsung Galaxy devices, and they are between six and 15 grams lighter than last year's model. The most striking design changes are to the S25 Ultra. This device, for several years at the top of the Samsung range, has been a bit different from the rest, taking lead from the original Note series devices. Now, its corners are rounded, and it looks more like part of the S25 family. All three models will go on sale on February 14, with the S25 starting at $1399, the S25+ at $1699, and the S25 Ultra $50 less than last year's model at $2149. For Aussie fans of Crocs – there's even a dedicated collaboration releasing a case for the S25 models for the shoe/phone fashion combination we never knew we needed
MOBILE AI SAMSUNG GALAXY S25 SNAPDRAGON 8 ELITE AI AGENTS AI SELECT ANDROID OS GOOGLE GEMINI DESIGN CHANGES
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