Samsung sinks $3.1B into OLEDs for tablets, notebooks

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Samsung sinks $3.1B into OLEDs for tablets, notebooks
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Samsung takes $3.1B gamble on OLED displays for tablets and notebooks

The bill follows a rapid shift in demand for advanced semiconductors used in PCs, gaming, storage, and memory. After a years-long semiconductor shortage, demand has slowed considerably, causing average selling prices to plummet. As with many memory vendors, Samsung's financials have taken a

in recent quarters and in Q4, the conglomerate's electronics business saw its profits slide 69 percent from the year prior to $3.4 billion.$16 billion from its display business and prioritizing high-end, high-margin parts like DDR5 and high-bandwidth memory . The latter technologies are expected to be in high demand as companies rush to implement generative AI, which needs HBM-equipped GPUs. New systems running the latest AMD and Intel server parts, which for the first time support DDR5, are also expected to bring a thirst for DDR5 memory in the datacenter.

However, these trends are unlikely to change Samsung's fortunes in the near term, according to a recent from semiconductor-centric analyst firm TrendForce. According to TrendForce, the DRAM market is still expected to contract 15–20 percent over the next quarter despite the ramp in AI adoption.$230 billion worth of semiconductor plants in South Korea over the next two decades. ®

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