San Antonio Zoo is going viral for the return of its annual Cry Me a Cockroach Fundraiser, which allows donors to name a cockroach, a rodent or a vegetable to be fed to one of the zoo’s animals.
Anyone going through a tough breakup this Valentine’s Day may find some solace in feeding their ex to a zoo animal. Symbolically, of course.
This year's fundraiser is on track to be the most popular one yet, according to Cyle Perez, the zoo's public relations director. “It really is interesting to see what people are using this fundraiser for,” he said. “We’ve also seen some more playful ones [dedications] like political figures or 2022 trends that people didn’t like, like the AI profile photos. Looking at the back end, it’s a fun view into society.”
Spreading the fundraiser around TikTok has helped the San Antonio Zoo attract attention from thousands of potential visitors beyond the local community. Since really ramping up its TikTok presence in June, the zoo has gained more than 1 million followers for its clips capturing the animals’ cutest and funniest moments.
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