At the new club's big unveiling event, fans shared their thoughts on the designs and the team the city will soon lose
If there was any doubt about the local appetite for an MLS franchise, San Diego FC’s brand announcement event on Friday proved why the Southern California market was the ideal choice. Hours before the event’s 7:30 p.m. start time, long lines of supporters — around 8,000, according to Tom Penn, the club’s chief executive — snaked around Snapdragon Stadium, home of the NWSL’s San Diego Wave and future home of San Diego FC as the franchise prepares for its first season in 2025.
Given the strong colour scheme of and , who have some of the most striking kits, badges and branding in the NWSL and USL, respectively, many supporters were underwhelmed by the efforts of the MLS club, which called on the help of Costa Rican design firm Pupila, which also crafted the latest brand identity for . “It’s trash,” says Ryan, who will reluctantly switch allegiances from the Loyal to San Diego FC when the club begins play in 2025.