Facing a $20,000 federal fine and unsuccessful efforts to sell its station and Live Oak property, the future of a local AM talk radio will remain in limbo heading into the new year.
LIVE OAK — Facing a $20,000 federal fine and unsuccessful efforts to sell its station and Live Oak property, the future of a local conservative AM talk radio station will remain in limbo heading into the new year.
Michael Olson speaks during the 1,000th episode of his show, “Food Chain Radio” at KSCO in Santa Cruz in 2015. Zwerling, reached by email Thursday, wrote that while his staff would be laid off at the end of the year, he planned to continue broadcasting operations, “minus the expensive local programs that I have personally funded beyond what advertising revenues were received.” He estimated that personnel cost to produce the station’s core broadcasts came to about $11,000 to $12,000 monthly.
Zwerling said his advertisements had received “lots of interest from all over the country but no offers as of yet.” While Zwerling’s experience with the station was to have its expenses exceed revenues, he said KSCO did not have to operate “in the red.
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