Sauber Audi F1 Makes Bold Move in Hiring James Key

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Sauber Audi F1 Makes Bold Move in Hiring James Key
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Sauber poised to become Audi’s works team under new Formula 1 engine regulations in 2026.

Sauber currently competes in Formula 1 with Alfa Romeo branding, but the carmaker will leave after 2023 ahead of Sauber becoming Audi’s works team underKey made his name working for midfield teams, having begun at Jordan in 2005, producing aerodynamically tidy cars on a relatively tight budget. That included a spell at Sauber from 2010-12, where his cars claimed podium positions, and he was recruited by Red Bull to hold the technical director role at Toro Rosso .

Key has now landed at Sauber Motorsport and will take up the role of Formula 1 technical director at the start of September. Key will replace Jan Monchaux, who has been the team’s Technical Director since mid-2019. Key’s recruitment was overseen by Andreas Seidl, who joined Sauber as its CEO at the start of 2023, and is tasked with readying the organization for its alliance with Audi. That effectively means building up a midfield/backmarker outfit with the facilities, personnel, and technical structure—and mindset—for when it aligns with a major manufacturer that has front-running ambitions.

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