Former Williams sponsor Saudia has returned to F1 as the official global airline partner of the Aston Martin team. Full story ⬇️
Saudia has an iconic status in the sport's history thanks to its close connections withFrank Williams was the first F1 team boss to look towards the Middle East for financial support, and the airline's logo appeared on the rear wing of the private March he ran for Patrick Neve in 1977.
Over the years, other sponsors gained prominence on the cars but Williams continued to sport Saudia backing until 1984.Its return to F1 with Aston Martin is logical given that the Silverstone team already has strong ties to Saudi Arabia via its Aramco co-title sponsorship deal. "And it's a great pleasure to announce our new partnership ahead of the Kingdom's round of the World Championship in Jeddah this weekend."Clearly, there's a strategic alliance between the worlds of air travel and F1 – we will explore that together, as well as look to efficiently manage our global travel footprint.
"We believe in the power of sports to unite people and create a borderless world," said Saudia group chief marketing officer Khaled Tash.
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