From crummy pubs to a ‘cheeky Tesco run’, some of the most mundane aspects of British life are going viral
‘From the phenomenon of Brat to the excitement around the Oasis reunion … the TikTok community in the UK and beyond have been embracing all things Britcore.’‘From the phenomenon of Brat to the excitement around the Oasis reunion … the TikTok community in the UK and beyond have been embracing all things Britcore.’Think of British cultural exports in the 21st century and you might reach for the familiar examples: James Bond, Downton Abbey, Adele.
TikTok has flagged a surge in interest for UK fashion, comedy and travel on its platform as evidence of renewed interest in British culture – and typically wry takes on it. TikTok said there had been a double-digit rise in posts under the hashtags #ukcomedy, #ukfashion and #uktravel since January, while #OasisReunion has had more than 100m video views over the past fortnight.
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