The public broadcaster strengthens its offering for quickly growing new communities arriving in Australia.
SBS is rolling out five new digital language services, including in Telugu and Bislama, as the public broadcaster strengthens its offering for new migrants.“Our need is only growing,” director of SBS audio and language content David Hua said.
Meanwhile, speakers of Vanuatu’s national language Bislama are a rapidly growing in the country, rising to 1,631 people in 2021. Bislama and Telugu migrant communities are on average younger than the wider Australian population, and are high users of social and digital platforms, Hua said, with the opportunity to reach audiences around the country enhanced by having on-demand listening experiences, rather than via traditional mediums.
Declining ABC audiences across flagship programming across television and radio have been easier to track, servicing the needs for a wider audience, while SBS offers more than 60 language services, catering to many communities., which managing director James Taylor said would be “small, but important”, in provide better news services for smaller, but growing audiences in Australia.
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