SBS, the hybrid public broadcaster, has secured exclusive rights to broadcast the 2026 FIFA Men's World Cup, which will be hosted across the United States, Mexico, and Canada. The deal allows SBS to retain both broadcast and digital rights to the expanded tournament featuring 104 matches and 48 national teams. SBS has been the home of football on Australian television for almost 40 years.
SBS has secured exclusive rights to broadcast the 2026 FIFA Men’s World Cup, to be hosted across the United States , Mexico and Canada .
The tournament attracted interest from all free-to-air networks and Optus Sport, SBS ultimately emerging the victor. SBS first won the rights to the biggest global sporting event 1990, paying $20 million for each of the two most recent tournaments in 2011, the next tournament expected to cost significantly more.FIFA claimed 1.5 billion people viewed the final of the 2022 tournament, which saw Lionel Messi’s Argentina lift the trophy in a thrilling match against France.
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