The two-time Oscar-nominated actress talks about her new clean beauty line that’s been five years in the making.
Johansson spent the last five years going down different avenues for the brand, working with various formulators and beauty executives until she met Foster Lengyel through mutual friends right before the pandemic hit. The two spent their time during quarantine brainstorming and figuring out their attack plan and were able to fast track their idea.
“We call it the classic white T of skin care,” said Foster Lengyel, who is the brand’s cofounder and chief executive officer. “It’s a universal staple in your wardrobe. It pairs with everything else and I think we understand from our conversations with consumers that they like to use a variety of brands, and so we wanted to create a brand that would play well with others.”
The Outset uses a signature Hyaluroset complex, a botanical alternative to hyaluronic acid, in all of its products to deliver lasting hydration, plumping and smoothing. The brand excluded 2,700 harmful ingredients from its products and looked to only clean ingredients. “I was looking at all avenues,” Johansson said when asked why she chose skin care rather than another beauty category. “Like, I love color, fragrance and skin care. This is going to sound kind of esoteric, but I really meditated on it a lot and spent a lot of time thinking about it. I kept coming back to the idea of skin care because I had problem skin for a very long time that I felt self-conscious about.
The Outset centers on a three-step Daily Essential Regimen with its cleanser, prep serum and daily moisturizer, which mimics Johansson’s own daily routine. Johansson and Foster Lengyel felt it was important to offer basic daily essentials that would elevate and fit in with a customer’s daily habits.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Oscar Kennedy, Jack Rowan to Lead BBC Comedy Horror ‘Wrecked’Oscar Kennedy (“Ladhood”) and Jack Rowan (“Noughts + Crosses”) have joined new BBC comedy horror series “Wrecked.” Described as a “tense thriller” se…
Read more »
Oscar Grant Day celebrated in OaklandOakland celebrated “Oscar Grant Day” on Sunday, when the young man would have turned 36.
Read more »
SAG Awards Analysis: ‘CODA’ and Jessica Chastain Wins Shake Up Oscar RaceThe Hollywood Reporter's awards columnist Scott Feinberg dissects Sunday night's results.
Read more »
Oscar Murillo, Tai Shani, and Other Artists Are Pulling Their Work From a Manchester Museum to Protest Its Director's OusterParticipants in British Art Show 9 said they will withdraw “unless meaningful reparative measures are taken.”
Read more »
SAG Awards Analysis: Oscar Race Upended As ‘CODA’, Jessica Chastain & Apple Score Big In First Test Of Guild StrengthIt was a night when the pundit-predicted Oscar-season frontrunners The Power of the Dog and Belfast came up empty, and longer shots like CODA and The Eyes of Tammy Faye won key races that promise t…
Read more »