Scoop: Endeavor, the talent agency and live events company led by Ari Emanuel, invested in Twitter in mid-January, two sources tell Axios. It's the first outside investor known to have bought into Twitter 2.0.
Photo of Musk by Taylor Hill/Getty Images, Photo of Emanual by Amanda Edwards/WireImage
Endeavor, the talent agency and live events company led by Ari Emanuel, invested in Twitter in mid-January, two sources tell Axios.Endeavor is the first outside investor known to have bought into Twitter 2.0, subsequent to Musk closing his $44 billion takeover and implementing a rash of layoffs and other changes.The investment came after Musk had already proven that his brash leadership style would lead to headaches for Twitter.
Endeavor's clients include some of the world's largest media, entertainment and sports stars, and the company routinely invests in tech and media platforms that will support its growth. As of January, dozens of media companies and sports leagues had inked sponsorship deals with Twitter for the first half of this year, Axiosin December to help raise money to pay off Twitter's debt.
At the time, Axios' Dan Primack reported that Musk, via his family office, was offering to sell additional equity to investors at the same $44 billion valuation that he paid for Twitter.
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