Tomorrow, Entireworld pop-ins are opening for eight-week runs at eight Nordstrom stores across the U.S. and Canada. Get all the details here.
fame, as an online purveyor of untraditional essentials for women and men. Sternberg set out to create a democratic brand of “clothes to live in,” where color is an essential design element and sustainability is baked in. “The way to do all that at a price point,” he says, “is to have a primarily direct-to-consumer business.”
And he’s doing a bang-up job of it; his women’s sweatsuits, one color brighter than the next, sell out almost as soon as they’re posted. “I went from making beautifully hand-tailored-in-Brooklyn suits to sweatsuits,” Sternberg marvels, “it’s a good analogy for the times.” Still, as hooked to the mainframe as we all are, nothing beats a brick-and-mortar outpost for connecting with people on a human level, as Sternberg will tell you.
There’s also a new “Connections Line,” which Entireworld advertised on its Instagram account and via a wild posting campaign in New York. “It’s essentially a huge party line that anybody can dial into and you’re put on this huge conference call with a bunch of strangers and you can connect to them,” says Sternberg, who is considering doing a Reddit AMA-style Q&A on the line. His Entireworld formula is one part Everyman—the entire line retails for under $200—and the other part idiosyncratic.
The exclusive collection will be available through March 8 at Nordstrom.com/NewConcepts, Nordstrom Men’s Store NYC, Nordstrom Downtown Seattle, Nordstrom The Grove in Los Angeles, Nordstrom Aventura Mall in Miami, Nordstrom South Coast Plaza in Costa Mesa, Calif., Nordstrom Michigan Avenue in Chicago, Nordstrom NorthPark Center in Dallas, and Nordstrom Pacific Centre in Vancouver, B.C.
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