Fish welfare campaigners say Defra decision facilitates greenwashing and will mislead consumers
Animal welfare campaigners are challenging the decision to allow producers of Scottish salmon to drop the word “farmed” from labelling.
Rachel Mulrenan, of WildFish, one of the organisations bringing the legal challenge, said: “As sustainability issues become increasingly important, this is a thinly disguised attempt by the Scottish salmon farming industry to pull the wool over consumers’ eyes, both in the UK and further afield. At the time the application was granted, Salmon Scotland said: “When consumers talk about ‘Scottish salmon’, they are talking about farm-raised Atlantic salmon from Scotland – and this change makes that clear.”
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