Toys R Us closed all its US locations in the summer of 2018. Now, Tru Kids has brought the brand back to life with a new store in New Jersey.
Toys R Us is back from the dead with a new store in New Jersey after the toy retailer closed all its US locations in the summer of 2018. Tru Kids was created to resurrect the brand this year and is in the process of opening new stores across the country. We visited the Toys R Us in the Westfield Garden State Plaza mall in Paramus, New Jersey in advance of its Wednesday opening and saw a comforting blend of nostalgia and newness that might propel the brand to a long life after death.
Toys R Us is back from the dead with a new store in New Jersey after the toy retailer closed all its US locations in the summer of 2018. Tru Kids was created to resurrect the brand this year and is in the process of opening new stores across the country. We visited the Toys R Us in the Westfield Garden State Plaza mall in Paramus, New Jersey in advance of its Wednesday opening and saw a comforting blend of nostalgia and newness that might propel the brand to a long life after death.
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