See what's in the new Today's Parent x Peeka & Co. collection 🎉
Photo: courtesy of Peeka & Co.Peeka & Co.’s focus is on items for kids aged 0-4. All of the products are vetted by the company’s eight “value standards,” and when shopping, you can even filter items using these values, which include things like BIPOC-owned, ethical production and made in North America. You can of course also search by age, brand and type of toy, among other criteria.
Featuring brands you’re probably familiar with—like Manhattan Toy and Magna-Tiles—and others that are lesser known but worth discovering, the products curated by the Peeka & Co. team are all meant to support the developmental play needs of newborns, babies, toddlers and preschoolers. And yes, we said needs. Kidsto play! It’s no secret that play is integral to a child’s overall development—researchers have been reporting this fact for decades. There’s a reason why the UN onceof every child.
Plus, let’s be real: The right toy can entertain your kid long enough for you to have a little break—and maybe even drink your coffee while it’s still hot!Today’s Parent. Subscribe to Today's Parent's daily newsletter for our best parenting news, tips, essays and recipes.
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