Guarnaschelli shared details about her new show 'Ciao House,' Marcus Samuelson and Jet Tila played celebrity chef pickleball and Uchi's Tyson Cole revealed the location of his first L.A. restaurant.
Every winter, he makes magic happen in the Magic City as the event has transformed into being as much about culinary television, book and endorsement deals and celebrity chef sightings as it is about wine and food. It often feels like Schrager defies the odds of time and geography during SOBEWFF — he is everywhere.
“I do my own social media during the event — but I don’t do my own driving,” he says with a laugh about how he manages to traverse the city at lightning speed. “I always wake up at 3 a.m. in a panic that I’m never going to get to all these events I have on my calendar. It really bothers me to work all year round to invite talent from all over the world in and you don’t get to see them. I really try to go out of my way for people who come in.
From left: David Burtka, Lee Schrager and Neil Patrick Harris fourth annual Drag Brunch at 2023 South Beach Wine & Food FestivalSchrager’s secret? “That’s why we do the chef parties, so I can see 75 percent of the people I need to see.” While the public events attract thousands, it’s the behind-the-scenes chatter, the camaraderie and collisions at VIP events like the annual chef’s party that make SOBEWFF a don’t-miss event for the culinary television industry.To say there are Food Network celebrities everywhere during SOBEWFF is an understatement. Within the first 10 minutes of arrival at host hotel
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