Madeleine Rothery is a writer based in Paris. A regular contributor to AnOther, i-D, and Exhibition magazines, she is interested in how fashion and beauty navigate the relationship with our bodies and the world around us.
Luxury oral hygiene brand Selahatin, was founded after a stroke left Swedish-Turkish designer Kristoffer Vural ‘trapped in own worst nightmare’. Partially paralysed and with a jarring hypersensitivity for taste and smell, he realised ‘that when you’re stripped of everything, it’s the small things that make up 50 per cent of your life. If you can fix the small things, you have a really good baseline.
The brand’s name pays homage to the founder’s Turkish heritage. But Vural felt it was also perfectly ‘poetic and clinical’, and also harnessed his personal experience of scent and flavour as a vehicle for memory. ‘I remember that as a kid in Turkey, we would be served cloves after dinner to chew on, cleanse the palette, and feel fresh,’ he reflects. ‘I thought it would be really cool to bridge the two cultures I come from and expand the collective notion of what “fresh” is.
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