The film is an extension of the retailer’s Christmas windows.
THE MORE THE MERRIER: Selfridges envisions an alternative Christmas in its latest future-facing campaign film for the festive season. The film is an extension of the retailer’s Christmas windows, which were unveiled in October, under the theme “Future Fantasy: A Christmas for Modern Time,” which is also the title of the short film.
Directed by Nabil Elderkin, the film moves between various stylized scenes, from a merry dinner feast to a rave-like house party complete with strobing lights and guests dressed to the nines in Gucci, Balenciaga and Valentino, to present the perennial Christmas tale of togetherness.To go with the film, Selfridges has also commissioned a project by Daniel Arsham for its latest Corner Shop takeover, which sees a display of the artist’s artworks and products displayed in a house-like set.
“We are interested in reaching our customers via extraordinary physical and digital experiences and environments and across different creative mediums. I hope this story of an alternative family coming together at Christmas time engages and entertains both our current — and future — Selfridges customers in an unexpected way,” Manes added.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
https://people.comGet the latest news about celebrities, royals, music, TV, and real people. Find exclusive content, including photos and videos, on PEOPLE.com.
Read more »
Victoria's Secret Has Images of Transgender and Plus-Size Models in Its StoresVictoria's Secret teamed up with Emily Bendell's Bluebella on a collection.
Read more »
Bath & Body Works’ Christmas Collection Features 600 Products and a Brand-New Fragrance600 products and a brand-new fragrance are coming to bathbodyworks, just in time for the holidays.
Read more »
China offers more access for Taiwan firms, Taiwan warns of a trapChina unveiled measures on Monday to further open its markets to firms from self...
Read more »