Seltzer, houseplants, skincare — These 12 industries are reinventing themselves to win over millennials. (via CNBCMakeIt)
, but over the next few decades this generation will be entering its prime spending years — with an inheritance totaling $30 trillion from baby boomers and Generation X on the way.
Part of the reason is that camping is a budget-friendly family adventure, especially if you have kids. The rise of online booking platforms like Airbnb, Hipcamp and Campsy have made it easy for users to book unique experiences in yurts and treehouses, rather than having to pitch a tent. The rise of "glamping" has also given the industry a boost: Almost 60% of the 1.
For the budget conscious, price-comparison apps like Hopper and HotelTonight have made it easier for millennial travelers to spot a good deal — CB Insights found that 85% of millennial travelers check multiple sites before making a commitment — and thanks to social media, there are endless customer recommendations to help consumers plan.
"In 2018, the total volume of frozen foods sold in the U.S. increased for the first time in five years, driven largely by millennials and consumers with children," reports CB Insights. Additionally, plant sales represent a $1.7 billion market. Millennials in urban areas have jumped on the holistic wellness trend that plants promote, by using houseplants to spruce up their small-scale apartments. Direct-to-consumer plant brands, as well as low-cost subscription services, make it easier to purchase plants online, and social media offers plant decor inspiration — the greenery in millennials' apartments offering the perfect Instagram prop or backdrop.
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