The South Korean fashion scene is heating up — in Paris.
, in partnership with Ontimeshow, had been initiated in 2019 but was curtailed by the outbreak of COVID-19.
As part of this renewed push, the Korean fashion showcase will be expanding its teams focused on international development in a bid to “develop representative fashion brands of [South] Korea that everyone would come to know,” Hyejeong Cho, director of the beauty fashion industry division in Seoul Metropolitan Government, told WWD in an email.
“These street brands grew rapidly in just seven years into mega fashion brands with sales figures of 100 billion Korean won [or $72 million], compared to the 19 years of time that it took for Korea’s corporate fashion brand Kuho to reach its current mega status,” Cho explained.creative direction of Christelle Kocher
, are Mmam, Lie, Sungju, Jeong Hee Jin, Seokwoon Yoon, Kumann Yoo Hye Jin, Tibaeg, Doucan and upcycling brand Ulkin, which Cho described as a still-novel approach for the Korean fashion scene but “a dark horse that is gaining spotlight thanks to its enormous public and commercial success.” A three-brand fashion show featuring Lie, Kumann Yoo Hye Jin and Ulkin is also slated at 6 p.m. on Oct. 1 at Tranoï’s Palais Brogniart location.
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