Serapian brings Milanese craft to London with bespoke bag salon

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Serapian brings Milanese craft to London with bespoke bag salon
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As part of London Craft Week 2023, Milanese brand Serapian – known for its handcrafted made-in-Italy bags – will allow customers to create bespoke versions of its ‘mosaico’ bag in a pop-up salon at Buccellati’s Mayfair store

Serapian’s ‘mosaico’ leather, which will be customisable in its bespoke ‘salotto’, or salon, at London Craft WeekArmenia-born Stefano Serapian first arrived in Venice in the 1920s, before settling in the Lombard capital of Milan, where in 1928 he would found his eponymous label – Serapian Milano – comprising an array of fine leather goods for the city’s burgeoning bourgeois classes.

Now, almost a century after its founding, Serapian continues to place made-in-Italy craftsmanship at the centre of its business – continuing not just its signature ‘mosaico’, but an array of other techniques and fabrics, from butter-soft cachemire leather and coated canvas to a recent sustainable ‘leather’ made from Italian grapes., with the leathergoods house the annual event’s headline sponsor since 2020.

Alongside, guests will also be able to discover some of Serapian’s other memorable creations, including the ‘Secret’ bag – a hallmark of the house since the 1970s – and works from the ‘Mestieri d’Arte’ collection. Pieces from Buccellati’s own collections will reflect Serapian’s vivid designs, from ‘silk-like’ engraved gold to ‘radiant silverware’.

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