Aleksandar Vucic is hoping for election victory, but Serbia's opposition complains of media blockade.
It may not be the first time that a household fridge has made a prominent appearance in an election campaign.
As far as Serbia's opposition parties are concerned, the president's frequent - and usually positively framed media appearances - are evidence of an unhealthy relationship between the Progressive Party and the country's most popular newspapers and broadcasters.They say that makes it hard to challenge a party that has won the last four parliamentary elections, and is looking for a hat-trick of presidential victories in Sunday's elections.
As the pristine Swiss-built train sped towards Serbia's second city, Novi Sad, camera crews jostled around the first-class leather seats where Mr Vucic was hosting Hungary's Prime Minister, Viktor Orban. Indeed, political analysts agree that the appeal of Mr Vucic and the Progressives cannot be explained by media ubiquity alone."Vucic is remarkably good at delivering on things that ordinary Serbs want to see," says James Ker-Lindsay, a Balkans specialist at the London School of Economics.
Natasa Kandic, founder of Belgrade's Humanitarian Law Centre, agrees that the president is a "pragmatic politician" who has won popularity through attracting foreign investment which has brought "jobs and salaries". But an atomised opposition has also helped his cause.