Seven West Media has attempted to blow up its $450 million media rights deal with Cricket Australia, arguing in fresh court proceedings that the sporting body breached its contract and undermined the success of the Big Bash League. | zoesam93
Seven West Media has attempted to blow up its $450 million media rights deal with Cricket Australia, arguing in fresh court proceedings that the sporting body breached its contract and undermined the success of the Big Bash League.
The Big Bash League is a point of contention in the dispute between Cricket Australia and broadcasters.In the statement of claim, obtained by this masthead, Seven alleges CA was required to use all “reasonable endeavours” to make sure BBL matches on Seven were of the highest quality and standard in the world.
Seven also alleges that by revising the summer schedule it was unable to leverage the big audiences of key Test matches to grow the BBL’s viewership. The network, controlled by billionaire Kerry Stokes is seeking the deal to be terminated and damages for past breaches. The federal court action is a dramatic escalation of a two-year dispute between the broadcaster and CA over scheduling changes caused by COVID-19 pandemic and broader issues with the quality of the Big Bash League. Seven West Media boss James Warburton
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