AFL boss Gillon McLachlan had hoped the big Sydney market and Lance Franklin’s box office power would lead to record-breaking ratings, but the lopsided contest meant the TV and streaming audience fell short of expectations.
Channel Seven boss James Warburton has renewed the network’s push for the AFL grand final to be played either at twilight or at night after Saturday’s return to a traditional afternoon timeslot at the MCG produced a slump in television and streaming ratings.
Seven’s national audience of 5.76 million and national average of 3.06 million were, as expected, down on the past two pandemic grand finals. They were played interstate, beamed in prime time into the eastern states and boosted by Melbourne audiences being in lockdown.Loading Seven said the grand final was still the number one TV program of the ratings survey year using overnight audiences.
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