Seven West Media will air popular singing competition program The Voice on its television network from next year, putting an end an eight-year run of the show on rival network Nine | zoesam93
on its television network from next year, putting an end an eight-year run of the show on rival network Nine.from ITV Studios Australia in a move to lock in a content schedule for next year that wasn't reliant on international production.Television networks and subscription streaming services have been forced to make major changes to program schedules because of border closures and social distancing restrictions put in place because of the coronavirus pandemic.
that the program provided "certainty" as he flagged Seven's interest in other existing television formats."It's a big win and provides certainty for Seven," Mr Warburton said. "We continue to look for proven formats as we rebuild our tentpole content with a focus on linear and broadcast video on demand and the 25-54 demographic."
The acquisition comes days after Nine boss Hugh Marks flagged his concern with expensive show formats likeon an investors call. Nine Entertainment Co, which runs the Nine Network, is the owner of this masthead. “As you go forward those shows just, you know, get a little bit more difficult to hold onto,” Mr Marks said Thursday."Unfortunately due to the age of the show and declining demographic profile,had become by far the poorest financial performer on our slate," he said. "We wish Seven well in their quest to revive yet another Nine show."
The Voice is an expensive format but has delivered consistent ratings for Nine over the years, often reaching more than one million viewers. However, the finale hit an all-time low when it aired in July, reached 911,000 metro viewers for the episode. The previous year it attracted 995,000, according to ratings from television measurement provider OzTAM.
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