Online sports-betting giant FanDuel on Monday announced a new NBA show that will debut this season on the sportsbook’s newly launched TV network. The show will offer news, analysis and, of course, betting lines.
, all in an effort to attract customers in an evolving marketplace. That push into media has coincided with traditional sports outlets, such as local newspapers and TV networks, grappling with lost ad revenue, declining subscriptions and cord-cutting.
With Charania, FanDuel is offering the potential for something novel: news. The company’s announcement advertises that Charania “will bring his insights and breaking news to the show each week” and provide “interesting news nuggets only he can deliver.”Elite news breakers such as Charania have the ability to dramatically move betting lines with their reports. In the lead-up to this year’s NBA draft, the odds for the first pick fluctuated wildly.
Charania usually tags his other employers, subscription sports website the Athletic and TV network Stadium, in those tweets, and he may tag FanDuel’s TV network going forward, Jones said. As part of the agreement, Charania will be prohibited from opening FanDuel sportsbook or daily fantasy accounts.
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