Yang Li is the new creative director of Chinese luxury house Shang Xia. He will stage his first show in Paris on October 4th
The transnational synergy between brand and new man looks pretty promising. Shang Xia was from the off a joint venture between Hermès and ongoing creative director Qiong Er Jiang. Slowly and steadily, Hermès-style, it carved a distinct niche within the roiling and rapidly-changing Chinese luxury market as a point of consistency, craftsmanship, and high design.
Yang Li seems a strong fit within the broader identity of the business he is signing up to. Born in Beijing, he emigrated to Perth, Australia, as a nipper, then moved to London to attend Central Saint Martins before interning at Raf Simons. He launched his eponymous brand in 2010, and by the time of its first Vogue Runway review in 2013, Maya Singer concluded: “Li’s aesthetic is wholly his own.”
How that wholly-his aesthetic will harmonize with Shang Xia’s own codes will become clear on October 4th, when the house holds its first-ever show at Paris Fashion Week. As a longtime reviewer of Yang’s collections myself, it’s great to see this creatively independent designer, whose tastes from music to art are wholly countercultural, get the backing of a house to which he seems—at least on paper—so serendipitously suited.
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