Shaped by COVID, Busan Festival Announces In-Person Event, Seeks Strategic Change

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Shaped by COVID, Busan Festival Announces In-Person Event, Seeks Strategic Change
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Asia’s largest film festival, the Busan International Film Festival aims to become both more relevant in the wider Asia region and simultaneously more in touch with its local community. This year, …

The Asian Contents & Film Market will once again be held online. Within the market, the Entertainment Intellectual Property Market and the Asian Project Market will host face-to-face meetings at the market site for participants physically in Korea.

Festival chairman Lee Yong-kwan said that the restructuring program will be finalized by February 2022 and then submitted for approval from city authorities. Busan mayor, present in person at the lineup announcement, voiced strong support for the festival, which he called “Asia’s best.” In a second move, the festival is creating “Actor’s House,” in which actors interact with the audience in conversations about their careers. A simultaneous screening and guest visit took place in Thailand and Vietnam during the 2020 edition of the festival. This year, live guest visits will take place in Thailand and Singapore.

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