“I was at the height of the party. And that’s when you want to leave,” Michelle Phan told kathleenhou. What happened to YouTube’s biggest beauty star?
Photo: Emilynn Rose Everyone thought Michelle Phan had died. After ten years, 385 videos, and over a billion views, YouTube’s biggest beauty star disappeared abruptly in 2015, leaving her Twitter, Instagram, and video channels silent. Phan arguably invented the entire genre of YouTube beauty. If you’ve ever fallen asleep to the calming tones of a beauty tutorial or learned how to contour from a video, it’s because of her. And now she was gone.
And then suddenly, last week, she reappeared. On Tuesday, she posted her third video in two years. It was titled “Hello :)” and consisted of approximately 30 seconds of footage of her cat, followed by another three minutes about the making of an ad for Em Cosmetics lip gloss — hardly the kind of tutorial fans were used to. Still, soon after it appeared, Phan’s name started trending again on Twitter.
But she has no interest in going back to the old days. “I missed out on a lot,” Phan says matter-of-factly. She traveled constantly, but doesn’t remember half of it. “I was burnt out. I was just tired. I accomplished everything I could ever want — even more so! I didn’t come onto YouTube to become a star. But I believed I was the shit, when I’m just another drop in the bucket in this existence.
But Phan is still interested in beauty. “The shallow truth is that I still want to look good! I want to age aesthetically. I don’t like using the term ‘gracefully,’ because what does that even mean? I’ll do treatments to look younger, of course! There are some things you can do stimulate collagen growth, therapies, or certain fillers.” But she’s also exploring her interests in other non-beauty subjects areas like astrology and cryptocurrency.
In the past few years, Phan has become a bitcoin evangelist and been buying up shares. She’s an investor in Quarters, a cryptocurrency gaming company run by an ambitious 12-year-old who was frustrated when coins he’d earned in a video game went to waste. She’s appeared on podcasts about Bitcoin and even co-hosted one that featured Andrew Yang. She believes that every entrepreneur should invest in Bitcoin.
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