SHEIN is using its global platform to shine a spotlight on small businesses and local community.
,” he wrote. “They are a family that goes back 4 generations playing music. This is a celebration of tradition, family and the love of music which is a universal language.”
Robelto, who praised SHEIN for not only the event and initiative but for its support of the featured artists , also expanded on his experience creating the mural as well as the response. “Every time I paint a public wall I’m fully aware of the responsibility I have to act as an extension of the community,” he said. “SHEIN made it a point to not only highlight us, but gave us the opportunity to be that extension. While some might paint to be decorative, I paint to create a silent dialogue that makes relevant connections. In this case, the goal was to celebrate Hispanic Heritage.
In addition to the event, SHEIN also debuted a collection of clothing for sale on its website made exclusively in partnership 12 Latinx artists. The line includes accessories, home decor, clothing and is availableSHEIN’s goal, it says, is to help revitalize communities and take the time to honor the culture and artistic contributions not just from our country’s major cities.
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