Climate activists condemn oil giant for paying influencers to showcase marketing game from new gasoline campaign
Shellon Twitch, TikTok, Instagram and YouTube, encouraging them to fill up virtual vehicles at interactive Shell gas stations and post screenshots of the game with a #Shellroadtrips hashtag.sponsored livestreams of gameplay on Twitch by at least six streamers with a combined 5.5m followers. It also identified three more content creators on other platforms who were paid to promote the campaign in their videos. Those influencers, Media Matters said, have a combined 1.
“Students are done with this bullshit and are claiming their power. They are sitting in at [Republican party] offices andOur US morning briefing breaks down the key stories of the day, telling you what’s happening and why it mattersIts promotion is ongoing, but a tie-in sweepstakes that offered prizes from gas cards to an all-expenses paid road trip with transport and accommodation ended last month.
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