Shock result for Coles, Woolworths, Aldi in supermarket battle

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Shock result for Coles, Woolworths, Aldi in supermarket battle
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Coles, Aldi and Woolworths have all recorded a surprising result in the latest Aussie supermarket satisfaction survey.

CHOICE supermarket satisfactionState brands Foodland , Drakes , and Harris Farm topped the big chain supermarkets for the most satisfied customers.

Warehouse giant Costco came in equal fourth with 75 per cent, ahead of IGA with 74 per cent, while FoodWorks had a rating of 72 per cent, Woolworths 71 per cent and Coles 69 per cent.A woman enters the Woolworths Metro supermarket at Bondi Beach. Picture: NCA NewsWire / Gaye GerardBut it was not all bad news for Coles and Woolworths, with Australia’s market leaders improving from CHOICE’s previous survey and garnering praise for their online shopping experiences.

“The results are clear – Australians want to see a wide range to choose from and fresh, local food,” he said.Source:News Corp AustraliaThe discount supermarket's middle aisle has delivered mega bargains on the most unexpected items. CHOICE surveyed Australia’s most discerning shoppers during February and March with more than 3100 members of the their community giving detailed feedback on their supermarket experiences across 39 criteria either in-store or online.

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