Birkenstock has seen increases in the popularity of its brand over the years, with its various shoe styles appearing in places ranging from hospitals and fashion runways to the 'Barbie' movie.
Birkenstock shoes soar in popularity over the years, seen in hospitals, on runways and in 'Barbie' movie
During fiscal 2022, the comfortable sandal maker sold some 30 million units, the company reported in that filing. Models donned Birkenstocks designed in collaboration with Valentino while walking on the runway in January 2019. That movie, which came out in July, has brought in an eye-popping $1.4 billion worth of gross ticket sales around the world, according to Box Office Mojo.
In an SEC filing, Birkenstock said various groups had taken a liking to its shoes in the past, including"hippies" in the 60s and 70s and environmental activists in the 80s.
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