Beyond Burgers are popping up at Dollar Tree at $1.25 a pack, as the plant-based meat giant tries to boost sales
A Beyond Meat spokesperson did not immediately respond to Insider's request for comment on the videos. It's unclear if the products are part of a limited-time test or a long-term distribution strategy. Insider did a quick check of prices for both Beyond products at six Washington, DC-area grocery stores. Two-packs of burgers were selling for between $4.49 and $7.29. Six-packs of breakfast sausage patties ranged from $4.99 to $6.39.
Beyond Meat founder and CEO Ethan Brown has long said that Beyond's goal is to sell its products to shoppers for the same price as equivalent animal meat products. But realizing that goal has been a challenge. After a run-up in demand early in the pandemic as consumers bought more groceries to cook at home, Beyond's sales have lost ground. Revenue fell 9.8% to $419 million in 2022, according to the company'sTo increase sales, Beyond is experimenting with lower on-the-shelf prices at some retailers, Brown said during the company's most recent earnings call in February.
"It seems reasonable that consumers may retreat from protein that can be twice the price of animal-based equivalents during periods ofand reduced buying power, and that a reduction in price given this dynamic would spur increased consumption," Brown said. Plant-based meat makers of all kinds have seen demand for their products slow down over the last couple of years. High prices, taste, and questions about the health benefits of the meat alternatives areSign up for notifications from Insider! Stay up to date with what you want to know.
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