NYC’s Nordstrom has a little bit of everything for everyone
Photo: Connie Zhou/Courtesy Nordstrom At the top of the escalator in the new Nordstrom flagship on 57th Street is a pair of Manolo Blahnik pumps. You know the ones: those bedazzled blue satin heels Carrie Bradshaw made famous. Sitting there, front and center, they serve as a strategic reminder that New York department stores were once the stage of fantasy.
Of course, most New Yorkers knew this already, because most New Yorkers aren’t actually from New York. They grew up shopping at Nordstrom stores with their friends and family and are likely coming to the space with a built-in sense of nostalgia. They know, for example, that you can return basically anything — “even a Starbucks cup,” one friend joked — because the company’s customer service is so accommodating.
Photo: Mark Abramson/Bloomberg via Getty Images The following week, when the store was much quieter , I approached one shopper in a leopard-print coat, whom I’d spotted asking an employee if they thought a pair of Chloé rain boots would “work in the snow.” Her name was Jeanie, and she looked like someone who knew her way around a department store. She’s based in Providence, she told me, but is a Saks regular whenever she visits New York.
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