Despite exponential price rises flowers are still the gift of choice this Mother’s Day. But will there be enough to go around? mothersday
Melbourne florists are gearing up for what is expected to be one of the busiest Mother’s Days on record and flower shops are scrambling to meet demand, despite soaring prices.
“Not long ago, we were selling 40-centimetre roses for between $12 and $14. Now, we can’t sell them under $25.”Everyone seems to want flowers this Mother’s Day, but at what price?Sourcing locally has stood her business in better stead, but she still noted as price increase of about 30 per cent since 2021.
Mother’s Day beat out any other celebration for flower sales in Australia, said Daily Blooms’ growth and strategy manager, Alex Osmond. Based on the sell-out number of pre-orders his business received, Pavlous said he suspected this Mother’s Day would be the busiest to date, with tulips, lilies and chrysanthemums leading sales.
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