Showtime and Paramount+ Merging With Rebrand Planned
“To do this, we will divert investment away from areas that are underperforming and that account for less than 10% of our views,” McCarthy wrote. “We have already begun conversations with our production partners about what content makes sense moving forward and which shows have franchise potential.”The shift in business strategy comes as Paramount seeks to create a stronger hand in streaming as it tries to compete with the likes of Netflix, Disney and Warner Bros. Discovery.
SHOWTIME has captivated audiences for decades with ambitious original series that defined premium content and fandom. Its name will always stand for critically acclaimed, groundbreaking entertainment and creative excellence.
While we are confident this is the right move for our company, our consumers, and our partners, we know this change brings uncertainty for the teams working on these brands and businesses. We are committed to being as transparent and thoughtful as possible throughout this process, and we expect to share additional details in the coming weeks.
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