The practice of downsizing products without downsizing their prices has enraged shoppers in Australia, Britain, the US and elsewhere. France says it’s a scam.
For months, the shelves of Carrefour, France’s biggest supermarket chain, have been dotted with bright orange signs placed in front of Pepsi bottles, Lays potato chips and a variety of other foods whose packages are suspiciously smaller than they used to be.
“The practice of shrinkflation is a scam,” Finance Minister Bruno Le Maire said in a statement. “We are putting an end to it.” Inflation in the eurozone fell to a new two-year low in March, the result of an aggressive campaign of interest rate increases by the European Central Bank. European governments had also worked to ease prices for energy and food, through subsidies for electric bills and by negotiating with food manufacturers to force prices down.In France, inflation has fallen now more than a third from a year earlier, but higher food prices have been persistent.
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