Despite supply chain headwinds, lingerie players at the recent trade shows reported strong business, and were glad to be back.
“The date change had us push in a time of supply chain challenges,” summed up Guido Campello, Cosabella’s general manager. “It takes a lot to move up a collection by six weeks. Hats off to all the brands that were able to accomplish that.”
Overall, after several years of sales declines that had been weighing on the industry even before the pandemic hit, French lingerie sales saw significant gains last year. “We’re growing strongly on all of our markets,” said Olivier Piquet, managing director of Lise Charmel. “Swimwear is doing particularly well, as are sportier designs.”
Such challenges — and the pressure to ramp up on the sustainability front — are pushing brands to work with suppliers closer to home, observers said. This has been benefiting the top end of the market, where local sourcing was already a differentiator. While SIL’s footprint was significantly smaller than in the past — with 200 exhibitors — at fabric event Interfilière, exhibitor numbers were stable at around 150. To alleviate challenges for Chinese exhibitors unable to travel, the show created a showroom area so they could show their products, staffing it with hostesses briefed in each supplier’s portfolios.
Among newcomers — which were plentiful — and returning exhibitors were Scandale, which relaunched last year with a sustainable positioning, made with 80 percent recycled fibers and 72 percent recycled metallic components.
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