Simon Miller Fall 2022 Ready-to-Wear Collection

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Simon Miller Fall 2022 Ready-to-Wear Collection
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Simon Miller‘s fall 2022 collection is in. See every look:

Chelsea Hansford of Simon Miller makes fun clothing: colorful, wildly textured, interestingly proportioned ready-to-wear and accessories. She calls these pieces, those that aren’t basics, “emotional.” The customer sees the shiny golden mini bag from across a crowded department store, locks eyes, and falls in love.

It’s an intriguing term, especially as Simon Miller’s offerings are often neither trendy nor timeless. Who’s to say if you’re going to love your rounded, clunky, bell pepper green clog in 10 years? You very well could, but you want it now. “Emotional” captures that. Falling into that category for fall 2022 are bedazzled denim jackets and jeans, Yeti boots, chrome clutches, shearling bags, and thigh-high black sparkly boots.

The lookbook is titled Life on Mars, and is styled in a futuristic way with a few Western touches . The photos are cool, but they don’t tell the story of the collection quite as well as what Hansford has gleaned from her sales. Firstly, she knows that you need the novelties to draw in customers. “The fashion pieces sell your basics,” she says. “You put a long shearling on the rack, and all of a sudden they’re buying the ribbed clothing.” Same goes for bags. “It’s not necessarily our classic bags that are selling well,” Hansford says. “When we started it was about those; that’s not it anymore. The more glitter, the more Lurex, the more denim, the better.

It’s a reminder that designing clothing is a business, even when a designer inhabits the aesthetic of a brand as fully as Hansford does. Walking through the collection, she’s passionate about each new color, pattern and textile. But because there are so many variations of the same style, the collection overflows with options that can feel perfunctory rather than precious. The bottom line doesn’t have to be so apparent.

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