A video game promotion in Times Square went viral Wednesday after pollution from the raging Canadian wildfires bathed the Big Apple in orange.
It was a hellish experience.
A video game billboard in Times Square went viral Wednesday after pollution from the raging Canadian wildfires bathed the Big Apple in orange. The display in question promotes the new “Diablo IV” game and features Lilith, one of the game’s antagonists, and perfectly captures the city’s mood. “WELCOME TO HELL, NEW YORK,” reads the promotion as the sinister, horned Queen of the Succubi — already bathed in red — stares down intently with a blanket of orange sky as a backdrop.around 2:20 p.m. Wednesday, has gained more than 8 million views and topped 97,000 likes just 24 hours later.Several online viewers found the picture entertaining — and fitting.
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