Sky News Australia has the largest presence of all Australian commercial media organisations in the US for the election, creating pro-Trump videos for an increasingly online US audience.
Sky News Australia has sent a football team-sized crew to cover next week’s United States election for its MAGA-obsessed online US audience, as it works to make up for a dwindling broadcast audience in Australia.
The lengthy, and tightly contested US election campaign has been a boon for Sky’s increasingly digital model. YouTube views of the channel have skyrocketed during the campaign, attracting more than 5 million daily views in October, spiking in the week of Trump’s assassination attempt in July, and gaining 90,000 subscribers and more than 250 million video views. By comparison, the ABC News account averages 13 million monthly views.
That’s in stark contrast to its broadcast audience in Australia, where locally recognised News Corp talent including Sharri Markson, Chris Kenny and Peta Credlin broadcast nightly to a declining customer base and marginal regional viewership.netted an average metro audience of 31,000 at prime time on Wednesday evening this week, whiledrew an audience of 34,000. Rita Panahi is Sky’s most popular talent online, yet her nightly show rarely ranks in the top 250 multichannel shows.
Stefanovic has landed the live cross duties from the likely Trump headquarters at Mar-a-Lago on election night, while business editor Ross Greenwood will broadcast from New York. The host ofLaura Hayes will be stationed at Harris headquarters, expected to be in Philadelphia. Sky’s deputy head of news Tom O’Brien is co-ordinating coverage from Washington, while former treasurer and US ambassador Joe Hockey will feature as a contributor on the night.
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