This article explores the evolving landscape of ski resorts, highlighting their adaptation to skier demands, the rise of non-skiing activities, and the growing concerns regarding environmental impact.
A modern resort is one that adapts to skiers. Getting to the slopes as quickly as possible is essential for the movement of thousands of skiers. In general, 20-30% of visitors to ski resorts come for activities other than downhill skiing. This figure includes activities such as walking, snowshoeing, winter hiking or simply enjoying the natural surroundings and wellness facilities.
This trend has increased in recent years with the rise of soft or four-season tourism, notably due to environmental awareness, an ageing population and holidaymakers looking for less sporty breaks. To avoid overloading hospitals during school holidays, mountain professionals launched a prevention campaign called Ski Cool. It aimed to prevent and inform so as to limit the number of ski resort-related traumatic injuries, which are the usual cause of seasonal overload in hospitals. An average of 130-140,000 people are injured in ski resorts in France each winter. Ski Cool trails offer quiet circuits and crossings of ski areas on blue pistes, a way of reducing accidents and encouraging all-round skiers. Resorts are once again competing to offer the highest possible standard of skiing. It’s a sure bet for the future and a convincing image for ski enthusiasts. But it’s also causing many conservation groups to cringe. Winter sports take centre stage in the media, not only because tourism is an economic issue, but also because skiing is popular among more affluent people. The number of visitors to ski resorts remains stable because those who go tend not to be affected by the difficulties in the job market, and because inflation has little impact on their spending levels
Ski Resorts Tourism Sustainability Winter Sports Health & Safety
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